Get your story in front of the people who actually buy martech.
Humans of Martech is one of the top podcasts on technical marketing and growth. Thousands of technical marketers, GTM and RevOps professionals and data people listen every week. Here's what sponsoring it looks like.
17-21K
Total monthly reach across every surface
~8,100
Organic long-form reach, the conservative cut
968 hrs
Of deliberate listening and watching every month
200+
Episodes published since 2022
Why this show
Both hosts are practitioners and creators
Most shows have one or the other. Phil and Darrell are recognized as experts in technical marketing by their peers, with verifiable experience and results sustained over years, and they're also the people who make the creative work that gets shared.
Phil Gamache
Founder and host
Based in Ottawa. Full stack technical marketer, content creator and startup advisor, and a former marketing instructor at the University of Ottawa. 13+ years in-house across marketing and growth, on big and small teams, spanning B2B, B2C and B2B2C.
Darrell Alfonso
Co-host since 2025
Arguably the most recognized voice in marketing operations and martech. Runs a popular MOps newsletter and counts more than 56,000 LinkedIn followers. When we interviewed him in Jan 2024, his episode became one of the most downloaded in the show's history.
Is there any doubt that Phil Gamache is the most creatively talented martech and marketing ops expert and advocate in the entire industry? Honored to be the recurring 'game guide' in Phil's new 4-part Humans of Martech series, a full dungeon crawl through martech architecture.
Scott Brinker
The Godfather of Martech
How the show tells a story
Illustrated narrative arcs, technical or not
A fantasy dungeon crawl through a broken martech stack. A survival guide through the job hunt. An oral history of the routines that keep 50 operators sane. One of those is deeply technical. 2 aren't. All 3 get a real narrative arc and full illustrated art, not just a Q&A with a stock thumbnail.
Technical
The Dungeon of Martech Architecture
A 4-part fantasy dungeon crawl through a broken martech stack, with Scott Brinker as the recurring game guide.
Most media kits give you one number and hope you don't ask what's in it. Here are 2, and we'd rather be judged on the smaller one.
17,000 to 21,000 a month, total reach
Everything, across every surface, and it moves month to month. This one does include short-form content like clips and YouTube Shorts, and it does include paid distribution. It's the number most kits would lead with, as a single figure, and leave undefined.
~8,100 a month, organic long-form
The conservative cut: YouTube long-form organic views, newsletter views, blog pageviews and audio downloads. No Shorts, no clips, no paid distribution. These are the formats where somebody sits with the content for real, and this is the number we'd defend line by line.
Monthly organic viewers, listeners and readers, Sep 2022 to Jul 2026. From 385 a month at the start to a peak of 8,611 in Mar 2026, with Jul 2026 at 8,099. Long-form only, and it excludes YouTube Shorts and all paid distribution.
Attention, not impressions
Reach counts how many people. This counts how long they stayed, which is what separates a podcast from a display ad.
Audio consumption time
585hrs
↑ 19.8% on the previous 30 days
Extrapolated from Spotify. The show also runs on Apple Podcasts, Overcast, Pocket Casts, Podcast Addict and Snipd.
Video watch time
383hrs
↑ 21% on the previous 30 days
Pulled from YouTube, where the full episode runs alongside the clips and Shorts.
968 hours a month
Of people choosing to sit with this show. Both halves are still growing about 20% every 30 days.
Audio 585h
Video 383h
Who's listening
Based on more than 370 one-on-one conversations with listeners and LinkedIn followers. Each respondent's title and role was reviewed to place them in the martech ecosystem.
40%
Enterprise MOps and RevOps decision makers
Head of, Director or Senior Manager of Marketing, Revenue Operations or Technology. They own efficiency for marketing and GTM teams. They make martech decisions.
29%
Full-stack marketers wearing many hats
Usually at a scale-up, hands across all of GTM, and often the person actually getting things done inside martech tools. They shop for martech.
22%
Data professionals working with marketing
Senior, Lead or Principal Data and Analytics Engineers, Architects and Analysts who build the infrastructure behind marketing data. They influence martech decisions.
9%
Consultants and agency founders
Fractionals, advisors and practice leads running boutique consultancies or working at large martech agencies. They advise on martech decisions.
Where they work and where they are
Company size
10,001+ employees22.6%
51-200 employees14.3%
1001-5000 employees14.1%
11-50 employees12.0%
201-500 employees8.6%
Industries
Software Development26.1%
Advertising Services19.7%
IT Services and IT Consulting14.8%
Technology, Information and Internet5.6%
Financial Services3.3%
Top countries
United States49.4%
Canada14.7%
United Kingdom6.2%
India4.5%
Australia4.0%
22.6% of the audience works at companies with 10,000+ employees. Software development, advertising services and IT consulting are the top 3 industries. Just under half are in the United States, with Canada, the UK, India and Australia behind it.
Subscribers work at these brands
Not just B2B
Recent additions to this audience, at consumer brands you'd recognize. Martech is the topic, but plenty of listeners work in-house at B2C companies too.
Open sponsorship options
Smaller placements, bought à la carte or bundled
Mid-article blog banners, newsletter PS placements, and post-roll mentions in audio and video. Useful on their own, and useful as a repetition layer alongside a bigger commitment.
4/4
Every flagship slot for 2027 is sold.
This is where we're focused for new partners right now, along with the options in the sections below. Want a flagship slot for 2028? See what's included and get in touch.
Newsletter: PS callout
A short placement in the PS section of the 404 Martech newsletter, built for a qualified martech audience. Launched in 2026 and about to pass 1,000 subscribers. Substack turns each send into a live webpage, which extends reach past the inbox. Over the last 90 days the newsletter has generated nearly 8,000 organic reads and views across email and web.
Blog post: banner
A banner inside long-form blog content, in front of practitioners who are actively learning and comparing approaches. Blog traffic averages 2,000 to 2,500 views a month, all organic. These posts keep attracting readers long after publication, so the placement works as a persistent awareness asset.
Audio episode: post-roll shoutout
A mention at the end of full audio episodes. Spotify data shows roughly 26% to 40% of listeners reach the end credits, against about 1,600 audio listens a month. That completion rate makes it one of the strongest engagement-based assets in the mix.
YouTube: Shorts post-roll
A message at the end of YouTube Shorts, there to add frequency. Shorts performance depends heavily on the algorithm and we're still experimenting. Our best have hit 2,500 organic views; plenty never pass 100 to 200. Roughly 15% to 20% of viewers reach the final 10 seconds where the ad appears.
YouTube: topic primer clip post-roll
A placement at the end of shorter educational clips focused on one martech topic. These land between 20 and 900 views, and 9% to 24% of viewers stay to the end, which makes them more engagement-heavy than Shorts. A strong fit if you want to align with a specific subject area.
YouTube episode: post-roll shoutout
A placement at the end of full-length YouTube episodes. The channel averages 7,000 to 16,000 total views a month, including some paid traffic, which makes it one of the broader reach surfaces. End-of-video retention ranges from 0.5% to 23% depending on the topic.
Prebuilt packages
Focused Presence
Consistent exposure without committing to a flagship.
Starting at$3,500
4 newsletter PS callouts
4 blog post banners
4 topic primer clip post-rolls
8 YouTube Shorts post-rolls
Buyer Intent Pack
Built to show up in deeper, more intentional learning environments.
Starting at$5,000
4 newsletter PS callouts
4 blog post banners
4 audio episode post-roll shoutouts
6 topic primer clip post-rolls
6 YouTube Shorts post-rolls
Cross-Channel Presence
Sustained visibility across written, audio and video.
Starting at$7,500
6 newsletter PS callouts
6 blog post banners
6 audio episode post-roll shoutouts
6 topic primer clip post-rolls
12 YouTube Shorts post-rolls
Quarterly Brand Lift
Repeated exposure over time and stronger audience familiarity.
Starting at$9,500
8 newsletter PS callouts
8 blog post banners
8 audio episode post-roll shoutouts
8 topic primer clip post-rolls
16 YouTube Shorts post-rolls
Sponsored LinkedIn amplification
A coordinated post from both hosts
Your brand, campaign or point of view in front of 2 trusted martech audiences at once, with your review and approval before anything publishes. For scale, here's what Darrell's organic infographics do on their own.
Recent organic infographic posts have run between 186,000 and 333,000 impressions each.
Option 1
$2,500 to $3,500
1 sponsored LinkedIn post from Phil
1 sponsored LinkedIn post from Darrell
Aligned campaign angle and messaging
Your review and approval before publishing
Option 2
$4,000 to $5,000
Everything in Option 1
1 follow-up comment boost or repost
A custom creative hook tailored to the campaign
Pillar pages built for AI search
Show up when a buyer asks an AI how to solve the problem you fix
We're turning 200+ episodes into long-form playbooks on high-value martech pain points. Each page pulls named experts, direct quotes, comparison tables, frameworks and FAQs into one definitive resource, built to earn citations in AI search and to compound over time.
Sponsor one and your brand lives inside a durable resource designed to surface at exactly the moment a buyer is describing your problem to a machine.
Email deliverability
12 named experts. Email ops and deliverability engineers.
AI and automation in MOps
14 named experts. MOps leaders evaluating AI.
RevOps alignment
15 named experts. RevOps, sales ops and MOps leaders.
Martech transformation
13 named experts. CIOs, MOps directors and change leads.
Attribution and revenue reporting
14 named experts. Demand gen, analytics and CMOs.
CDP and marketing data architecture
15 named experts. Data architects and MOps.
Lifecycle marketing strategy
14 named experts. Lifecycle, CRM and retention teams.
Growth experimentation and PLG
14 named experts. Growth and product marketing.
MOps career growth and burnout
35+ named experts. Every MOps professional.
A live event we already run
Live Martech Spotlight
A Shark Tank style virtual event where founders and marketers show their solutions and experts ask the hard questions. We've run it twice, and we're doing it again this year with seats open.
Phil's words: "I'm still brand new to this space and really keen to build out an offering that allows us to do some creative things and get you in front of a high quality audience."
Live webinar series
A live event or series on a topic both audiences care about, co-promoted together.
Industry report
A Humans of Martech led report that you sponsor, on a topic you care about, with the findings shared in a recorded live session.
Behind the build series
Take people behind the scenes of building or improving specific martech features in your product, and talk about what's next on the roadmap.
Sponsored question
Sponsor a recurring question or segment in regular episodes. For example, "What's your most memorable experiment," sponsored by Optimizely.
Martech tool of the month
A shoutout and product benefit overview across every channel, focused on practical, value-driven highlights.
Episode series
Co-create a more journalistic series that goes deep on a single topic. For example, a 3 part series on practical dunning email campaigns sponsored by Recurly.
Want to mix things up? We're friends with a lot of other podcasts, communities and creators in the same niche, and those partnerships can increase distribution on several fronts with a volume discount. If you like items from 2 different packages, we'll build something that fits.
Skip the line
Just want someone on the podcast?
The show is built around brand-side operators, practitioners doing the real work. We do feature sharp, authentic vendor voices, but demand is the problem: roughly 12 inbound requests a week from technology companies, and a waitlist that now runs into late 2027 and early 2028. Skip-the-line slots are the paid fast track, and they're a separate thing from everything above.
Sponsors, collaborators and partners across the martech and GTM stack.
Does any of this actually work
What sponsors say
Featured partner
"You have to think distribution first. Humans of Martech helped us build relationships with marketing practitioners and industry experts to create content around the problems our audience faces and how to solve them. We could educate without turning every conversation into a product pitch. That partnership has influenced nearly seven figures in revenue for MoEngage."
Aditya Vempaty
VP of Marketing, MoEngage
"We're only three months into our partnership with Phil and Humans of Martech, and we've already converted two customers. It's clear that B2B creators can have an impact when incorporated into your marketing mix and sales strategy."
CJ Reckner
Senior Account Executive, Customer.io
"Humans of Martech is building something special! No other podcast connects marketers with data professionals better. Our partnership has helped us reach our exact target audience with high quality content they genuinely trust, giving us far better ROI than larger, less focused channels."
Katy Yuan
Product Marketing Manager, Census
"While Humans of Martech has directly contributed to our pipeline, the brand recognition we've gained among our niche ICP has been the real differentiator. Our partnership has placed us exactly where decision-makers gather to learn about new tools and strategies. Renewing for another year was obvious, there's simply no other podcast that reaches our audience with this level of quality and creativity."
Vikash Koushik
Head of Marketing, RevenueHero
Why sponsor a podcast at all
B2B influencer marketing on LinkedIn and YouTube works right now because most companies don't know how to execute it and don't have quality B2B creators they trust. The fit here is narrative rather than scale. Phil doesn't have 200,000 followers. He has dedicated, trusted listeners in a very niche space who keep looking for new product stories worth telling.
Your potential customers care about staying current on tech, trends and what their peers are talking about. The way to get them to care about what you do is to show up where they already are.
Kieran Flanagan, CMO and SVP: "B2B creators are part of your marketing mix. Today's marketing channels favor individuals vs. brands. Creators will be part of a modern marketing mix, likely it will take 15% to 20% of what series D and public companies spend on paid advertising today."
Main sponsorship packagesSold out for 2027
Sponsor the show itself
Every weekly episode produces 9 content assets across audio, video, blog, newsletter and social. A flagship package puts you inside all of them, every week, for the length of the term.
12 LinkedIn infographic posts about a recent episode with a callout to your brand, averaging 250,000 impressions each
12 monthly LinkedIn polls on a topic you care about, averaging 750 respondents
Sold for 2027
Every weekly episode ships 9 assets. Full length audio on Spotify, Apple and everywhere else, full length video on YouTube, short video clips for YouTube and LinkedIn, a blog post recap, a newsletter recap, and cover art shared across every channel. A flagship package rides all of them and lets you feature customer stories and talk about why they picked you.
What each placement actually looks like
Real placements from live episodes, not mockups. Open any one to see it full size.
Logo placement on episode cover artYour logo sits in the artwork that travels with the episode everywhere it goes. 24 covers on a Gourmet package, 50 on a Full Feast.Pre-roll and mid-roll audio ad reads2 slots at the top and 2 in the middle of every episode, on weekly rotating positions so no sponsor is always last.Pre-roll and mid-roll video promosThe same rotation on the YouTube cut, so the read lands for the half of the audience who watch rather than listen.Blog post logo and product recommendationLogo row under the title, plus a written recommendation explaining what your product does. The post keeps earning traffic long after the episode drops.Newsletter logo and product recommendationThe same treatment in the send, which Substack also turns into a live webpage, so it keeps working after the inbox moment.Post-roll promos on Shorts and clipsA full branded end card with your positioning and URL, in both vertical and horizontal cuts. 48 of each on a Gourmet package, 100 on a Full Feast.Your top customers as guest interviewsFull FeastYour customer walks through their stack on the show and names you in it. A practitioner saying it carries weight a vendor ad never will.Monthly LinkedIn infographic with a callout to youExtendedDarrell's infographics on a recent episode, carrying your brand in the partnership line. These average around 250,000 impressions each.
Additional partner perks
4 things that come with a flagship slot
Get contacts at your target accounts on the show
Give us a list of target enterprise accounts. We'll reach out to the relevant decision makers at those accounts and invite them onto the podcast, then make warm intros and help the conversation along. It's an ABM motion where the ask is an interview instead of a demo, which is a much easier yes.
Access to our network of experts for your campaigns
Co-create content with recognized names in our network for your own campaigns. One partner is writing a book and we led the outreach to get contributing experts on board. The same network is available for feedback on campaigns, product messaging and roadmap.
Intros to guests, past and upcoming
Point at anyone who's been in the guest chair, or anyone we've already booked for the months ahead, and Phil makes the introduction himself. He'll say why the conversation is worth their time, so it reaches them as a recommendation from someone they know instead of a cold sequence.
Advice and support on your launches
Phil's always happy to look at a product launch or a campaign before it ships. You get his honest take on positioning, messaging and the go-to-market plan, from someone who spent 13 years in-house doing the same work and who talks to martech and marketing ops leaders every week.
Let's get your story in front of thousands of niche buyers who make martech purchasing decisions.
Phil Gamache · Co-founder, Humans of Martech · phil@humansofmartech.com
