Pick whichever one describes you. The offer works a little differently for each.
The free route is real, and so is the wait. Bookings currently run into late 2027 and early 2028, so if your timing matters at all, that queue is the problem. A skip-the-line slot gets you a confirmed recording date within a few months.
The episode gets the same treatment as any other booking. Phil and your guest shape the conversation together: you get a list of potential questions ahead of time and the 2 of you agree on the main angle before recording. There's no script. Once it's cut, your guest gets a chance to make edits before anything publishes.
Most people book this for themselves, for a founder or head of marketing, or for one of their customers. The customer version tends to land hardest, because this audience trusts another practitioner more than it trusts a vendor.
You've been pitching this show because your client wants to reach technical marketers, and you're right about the fit. The queue is the problem. Most podcast placements are earned media you hope lands, which makes them hard to promise and harder to report on.
A skip-the-line slot changes that into a line item with a date and a deliverable list. You can put it in the proposal, bill it through or fold it into the retainer, and show up at the next client meeting with 16+ clips, a blog post and a newsletter feature rather than a status update.
All slots are yours to assign to any qualifying client across your 12-month window. Rack rate is $7,500 per episode.
Buyers now ask ChatGPT, Claude and Perplexity about your product long before they reach your site. Those tools lean hard on third-party sources, so your own pages carry the least weight in the answer a buyer gets back.
An episode puts a substantial, on-the-record interview about your product on an independent site. It's indexed, it's dated, it names a real person from your team, and it stays up.
A model never answers a brand question with a single search. It fans the question out into a spread of related queries, and for a martech vendor a reviews-plus-year query is almost always one of them. That query is winnable. Your own domain is not going to rank for it, and most vendors have nothing else out there that can.
That's the part we work on. We build and tune the episode page against the fan-out queries your buyers' tools actually run, so there's something of yours to find when the model goes looking.
Everything above is about getting one person into the guest chair. If you want to sponsor the show itself, put your brand across every weekly episode, or build something bigger with us, that's a different conversation and it has its own page.
